SHOOTING THE PRODIGAL, the new feature film from Belltower Pictures, opens today (April 8, 2016) at Bow Tie Cinemas’ Movieland at Boulevard Square in Richmond, Virginia.
The theatrical distribution deal through Bow Tie Cinemas is unusual in the industry, according to Heather Waters, one of the film’s producers. “Discussions have been underway for some time. For us to broker a deal with the oldest theater chain in America – one that also has such strong roots right here in Virginia where we shot the film – is extra special for our team,” said Waters.
“From here, we have the potential to take the film to other locations across the U.S. without necessarily having to go through the more traditional channels, something almost unprecedented in our industry. This is in large part thanks to one of our biggest cheerleaders’ dedication, Brenda Williams, General Manager of Bow Tie Cinemas, Richmond who helped make this deal come to fruition.”
In addition to the theatrical distribution through Bow Tie, Belltower Pictures has announced distribution partnerships with two other companies. Tugg, Inc. will handle cinema-on-demand release. Virgil Films and Entertainment will be the North American distributor for DVD, digital, broadcast and ancillary platforms. Belltower is handling screening licenses for groups and organizations through its own website.
The movie will screen in several film festivals this spring, including the Sunscreen Film Festival April 28 – May 1, and the International Freethought Film Festival May 13-15. The film premiered at the Richmond International Film Festival March 3.
SHOOTING THE PRODIGAL is a comedy set in south Alabama where a brash, young Jewish film student from New York, Josh Blume (played by Sterling Hurst) tries to help an overly zealous Baptist preacher, Brother Bob Cross (played by Paul Wilson) and his church make a movie about the prodigal son.
Belltower Pictures is a Richmond, Virginia-based independent non-profit corporation focused on producing, promoting and distributing high quality faith-themed films, television and web projects.